Who We Are

Henry Cruz
Senior Partner
  • Former Senior VP at Wharton Econometrics Forecasting Associates
  • Former International Consultant, and guest speaker. Past speaking engagements included:
  • South Pacific Tourism Summit, Auckland, New Zealand
  • International Economics Conference, Berlin, Germany
  • National Tourism Forum, Lima, Peru
  • Energy Economics, Port of Spain, Trinidad & Tobago
  • Economic Analysis & Macro Databases, Hanoi, Vietnam
  • Technology & Development, Cali, Colombia
Ivonne Cecilia Lanatta


Former Chief Financial Officer, Jackson South Community Hospital
  • Managed a $100 million budget and 791 employees Executive Director, Patient Access & Finance
  • Created a program to identify unbillable inpatient procedures recuperating $5.5 million dollars in the first 6 months
  • Developed and implemented a strategy to collect $2.3 million from unfunded patients
  • Provided a vision and leadership to all financial services of the Hospital sub-division
  • Directed a marketing campaign to promote the clinics and the grant-supported HIV prevention programs
  • Created an enterprise-wide new financial reporting system and productivity standards

  • Former Director Patient Admissions & Finance, Bascom Palmer Eye Institute, University of Miami



    • In charge of over $100 million in Accounts Receivable for 85 ophthalmologists
    • Increased revenue collection from $1.6 million in fiscal year 2002, to $7.7 million in 2007
    • Re-engineered Billing operations at Bascom Palmer and its satellites at Naples and Plantation including:    
      • Patient Flows
      • Policies & Procedures
      • Physician Credentialing Process
      • Prices, Billing Codes
      • Productivity Standards
      • Quality Assurance Guidelines

  • Coding Specialist, American Academy of Physicians Coders




  • Six Sigma, University of Miami



    • Kevin Beekman
    Managing Partner
    • Former Researcher for the WEFA Group, Ernst & Young, and Inforum.
    • Forecasted international air and maritime cargo flows through various US ports
    • Analyzed multinational transfer-pricing cases
    • Researched Economic Analysis of Transportation
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